The Life Kit App Privacy Policy


The Life Kit App is a mobile application developed by Innovantage Limited for Brainy Educare Services. At Brainy Educare Services (described as “Brainy Educare,” “we,” “our,” “us”), we care about your personal data, so we have prepared this Privacy Policy to explain how we collect, use and share the data you provide on The Life Kits App.

This Privacy Policy (described as “Privacy Policy”) details the personal data The Life Kits App (described as “the app”) receives about you, how we process it and your rights and obligations in relation to your personal data.

By using or accessing the app, you agree to the terms of this Privacy Policy. We may update our Privacy Policy to reflect changes to our information practices. If we do this and the changes are material, we will post a notice that we have made changes to this Privacy Policy on the App for at least 7 days before the changes are made, and we will indicate the date these terms were last revised at the bottom of the Privacy Policy. Any revisions to this Privacy Policy will become effective at the end of that 7 day period.

Information We Collect

This Privacy Policy explains how we collect, use and share your personal data.

Information you provide

Through the registration process, you will provide us with your name, e-mail address (or parent’s email address), phone number, and date of birth. You will also provide us with your payment transaction information if you choose to pay for the Life Kit App Services.

Activity Data

When you use the app, you will submit information and content to your profile. We will also generate data about your use of our services including your engagement in educational activities on the app. We also collect technical data about how you interact with our services; for more information, see Cookies.

We only collect the data we need which means we don’t record:

  • Usernames
  • Names
  • Profile Images
  • Email addresses
  • Locations or bios on the Profile page
  • We do record the following data:
  • Usage Patterns
  • Clicks
  • Mouse movements
  • Scrolling
  • Typing
  • Tech Specs
  • Device type
  • Operating system
  • Viewfinder size
  • Script errors
  • IP address
  • Navigation
  • Pages visited
  • Referrers
  • URL parameters
  • Session duration
  • Learning Activity
  • Session progress
  • Answers

Product Research and Development

We may contact you to participate in product research activities. These may include surveys, interviews, and other types of feedback sessions. When you participate in these research activities, the information you provide will be used to test, improve, and develop our products. We will record the video, audio and text transcriptions of this feedback together with any additional contact information you provide and will retain this data for two years.


When you use our mobile Application, we collect your device type, your device ID, and your IP address (a unique address that identifies your computer on the Internet).

In addition, we store certain information from your device using “cookies.” A cookie is a piece of data stored on the user’s computer tied to information about the user. We use session ID cookies to confirm that users are logged in.

Information Obtained by Third Parties

To support and enhance the app, we work with a variety of third party service providers.

We use Google Analytics which is a web analytics tool that helps us understand how users engage with the app. Like many services, Google Analytics uses first-party cookies to track user interactions as in our case, where they are used to collect information about how users use our site. This information is used to compile reports and to help us improve the app. The reports disclose usage trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit the app – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page: https://tools.google.com/dlpage/gaoptout.

Use of information obtained by Brainy Educare

Brainy Educare may occasionally send you service related and product change announcements through the general operation of the app. We will send you reminder notifications to support the app’s teaching methodology by reinforcing the learning cadence and help maintain your learning streak. We process your data to help provide you with the service and offer personalized features, to understand and improve our service and to keep the app safe and secure.

Brainy Educare may use or share anonymous data collected through the app, including Activity Data without limitation. As a business, it is critical that we perform our contract with you with the best service possible, and it is in our legitimate interests to perform these processing functions and to enable service emails by default to keep your data secure and provide our service. You may opt out of any non-essential service e-mails at any time.

We may also use your contact information to send you notifications regarding new services, offers and promotions offered by Brainy Educare if you affirmatively consent to receive such communications.

Profile information is used by Brainy Educare to be presented back to and edited by you when you access the app. Brainy Educare uses this information to provide you with support, to send you essential notifications, to enforce our terms, conditions and policies, to communicate with you, to administer the app, and for internal operations, including troubleshooting, data analysis, testing, research, statistical, and survey purposes. Brainy Educare’s Terms and Conditions provide the contractual lawful basis for these processing activities.

Sharing your personal data with third parties

Brainy Educare shares your personal data only when it is necessary to offer the service, legally required, or permitted by you.

We will provide personal data to hosting providers such as Amazon Web Services, search engine providers such as Google, analytics providers such as Crashlytics, and support providers such as ZenDesk.

These data processors help us bring you the service. For example, we may share your information in order to detect where or how you encountered a bug when using our mobile application. In connection with these operations, our service providers will have access to personal data for a limited time. When we utilize service providers for processing any personal data, we implement contractual protections limiting the use of that personal data to the provision of services to Brainy Educare.

We will be required to access and disclose personal data in response to lawful requests, such as subpoenas or court orders, or in compliance with applicable laws. Additionally, we will access and share account or other personal data when we believe it is necessary to comply with law, to protect our interests or property, to prevent fraud or other illegal activity perpetrated through the app or using the Brainy Educare name, or to prevent imminent harm. This will include accessing and sharing personal data with other companies, lawyers, agents or government agencies.

If the ownership of all or substantially all of the Brainy Educare business, or individual business units or assets owned by Brainy Educare that are related to the app, were to change, your personal data will be transferred to the new owner. In any such transfer of information, your personal data would remain subject to this section.

Brainy Educare will share aggregate or anonymous data collected through the app, including Activity Data, for purposes such as understanding or improving the service.

Data subject rights and data retention

You can manage your account settings at the settings on the app.

You also have the following rights in relation to the personal data we hold about you, unless provided otherwise by local law:

To request access to, or erasure of, the personal data we hold about you.

To request us to restrict the processing of the personal data we hold about you.

To object to us processing personal data relating to you

Where you have given us consent to process your personal data, you have the right to withdraw that consent at any time.

To export the personal data you have provided to Brainy Educare in a format that can be transferred electronically to a third party.

To delete your account with Brainy Educare by following the instructions available through the app.

Brainy Educare will retain your data until your account is deleted, after which point we will retain anonymous data collected through the app, including Activity Data, which may be used by Brainy Educare and shared with third parties in any manner.

Please note that some of these rights are not absolute. In some cases, we may refuse a request to exercise particular rights if complying with it means that we are no longer able to meet our contractual obligation to provide you with particular products and services. We will keep you informed as to the actions that we can take when you make your request.

Third party websites and links

Please note that you may have cookies placed on your computer by third party websites that refer you to the app. Although we do not share your personal data with these third party websites unless it is reasonably necessary to offer the service, they may be able to link certain non-personally identifiable information we transfer to them with personal data they previously collected from you. Please review the privacy policies of each website you visit to better understand their privacy practices. In addition, Brainy Educare would like to inform you that anytime you click on links, which take you to third party websites, you will be subject to the third parties’ privacy policies.

Children under age of digital consent

We know that children deserve extra privacy protection. That’s why we treat child users differently to ensure their parents are in control and we only collect the bare minimum information we need to make the app work.

When a user creates an account on the app, we collect their age and compare it to the local standard of child online consent depending on the country they registered in. We refer to users under this age as “child users”. Child users are permitted to create a user account but we ask them to provide their parent’s email address instead of their own. We also prevent child users from supplying their own name because we don’t need that information.

After registration we will send an email notifying the parent about Brainy Educare’s privacy and information practices regarding child users, including what personal data we collect and how we use, share, and protect that personal data. The email also explains how parents can request that access, change or delete the personal data about their child.

Child users receive the following special treatment:

  •     Lessons are made age appropriate by removing mature words like “beer” or “wine”.
  •     The child’s profile is made private and hidden from other users.

Please contact us at info@brainyeducare.com for any further details

Information security

Brainy Educare has implemented administrative and technical safeguards it believes are appropriate to protect the confidentiality, integrity and availability of your personal data, Testing ID, User Photo, and access credentials. However, given sufficient resources, a determined attacker could defeat those safeguards and may, as a result, gain access to the data we seek to protect. In the unfortunate event of a data breach, we have put in place internal breach detection, investigation and reporting procedures and if the breach is likely to result in a high risk of adversely affecting any of your right as a data subject, we shall notify you of this breach within a reasonable period of time.

Also, if there is any violation or likely violation of this privacy policy or any of your rights as a data subject under this privacy policy, you can contact our data compliance officer (see data compliance officer below) and such violation will be remedied within 14 days of complaint.

Contact Us

Brainy Educare’s headquarters is located in Nigeria at:

136, Bode Thomas Road, Surulere, Lagos, Postal Code 100252, Nigeria.

Phone: +234 708 979 3568

For all data privacy inquiries and any questions or concerns you have about this Privacy Policy for the Life Kits app, please contact us at info@brainyeducare.com or brainyeducare@gmail.com.

For all support inquiries, please go to brainyeducare.com 

Data Compliance Officer